From idea to delivery.
Challenge
Creating the brand book for WRPPN was an inspiring process, in which it was essential to find the perfect balance between the chic, luxurious image WRPPN wanted to project and a modern, contemporary look that fits today. As WRPPN wanted to focus more on the B2B market, it was important to develop a brand identity that is both professional and approachable, reflecting the innovative, custom-made character of their interior wraps. This called for a refined visual approach that conveys a high-end, luxurious feel while keeping the brand fresh and relevant for business clients. The challenge was to create a look that feels both timeless and modern, while keeping the quality and customer focus WRPPN values so much.
Approach
At WRPPN, we help clients realise their dream interior with affordable, custom-made interior wraps. We work closely together to understand their personal style and wishes and offer innovative solutions that meet the highest quality standards. Our experienced team follows the latest trends and is always ready to explore unique ideas for an interior that suits the client perfectly.
The result in pictures.
The WRPPN brand book.
Solution
We created a modern brand identity for WRPPN that combines luxury and simplicity, with a strong focus on craftsmanship and quality. The brand is reliable, minimalist and balances between formal and informal, serious and playful. We changed the colour palette to aubergine purple and pine green to strengthen the luxurious look, while also creating a modern, professional atmosphere that suits the B2B market. Purple symbolises creativity, luxury and originality, while green reflects sustainability, balance and renewal. We also chose high-quality photos with black tones and blurred elements to enhance the luxurious feel and give the images more depth and atmosphere. These visual choices help WRPPN stand out as a reliable partner offering high-quality, sustainable solutions, and set the brand apart in both look and value in the B2B market.
Impact
The brand book has had a significant impact on WRPPN by creating a clear, consistent brand identity that strengthens their position in the B2B market. It has given the brand a luxurious look that highlights not only their expertise in interior design but also their focus on craftsmanship, quality and sustainability. Through refined colours, elegant typography and high-quality images, WRPPN can now communicate more effectively with business clients and stand out as a reliable, innovative partner. The brand book offers not only visual guidelines but also strategic direction, enabling WRPPN to tell its brand story consistently and convincingly, increasing client trust and strengthening its market position.
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