Boris Boot
Webshop owner
Google
Google“I've never built a good relationship with an agency this quickly. First pilot month with only Google Shopping and straight away a 6.4 ROAS. The proof speaks for itself.”
Your customer asks ChatGPT. You're missing from the answer.
More and more people start their search by asking AI. Sound familiar?
You're not there.
Customers ask ChatGPT for advice. Your business doesn't come up in that conversation.
A new channel. Where do you start?
Advertising in ChatGPT has only been possible in the Netherlands since August 2026. There's hardly any experience or established rules yet.
You don't know what it brings in.
Without proper tracking, you can't see which customers come from ChatGPT, or what they cost you.
Visible in the conversation.
Your ad appears with ChatGPT's answer when someone asks about what you offer.
We start with a 3-month test, with goals we set in advance. Every month you see what it brings in: visitors, quality leadsLead: someone who shows interest and leaves their details, for example through a form or an appointment. and revenue.
- You show up the moment someone asks a question about your field.
- You see separately what ChatGPT brings in, alongside your other channels.
- After 3 months, you decide based on the numbers: stop or continue.
Present the moment they ask.
You reach people who are actively looking for an answer.
Book your growth callWhat it brings you
- Ads that fit the conversation
- People with a concrete question
- Early to a new channel
- Measured separately in GA4GA4 (Google Analytics 4): Google's tool that shows how many visitors your website has and what they do.
- Decisions based on numbers
- Stronger together with your SEOSEO: making sure Google understands your pages well, so you rank higher in the regular search results.
AI advertising in numbers.
More and more people ask AI their questions. Here's what the latest numbers say.
20%
of questions to ChatGPT have direct purchase intent, according to OpenAI.
Ads in ChatGPT at a glance
- In the Netherlands
- Since 24 August 2026
- Who sees them
- Free and Go users, 18+
- Ad-free
- Plus, Pro and business plans
- Billing
- Per click or per 1,000 impressions
- 900M+
people use ChatGPT every week.
Source: OpenAI, June 2026 - 9 in 10
ChatGPT users don't have a paid plan. Ads appear in the free version.
Source: OpenAI via Trouw, 2026 - 31
European countries where you can advertise in ChatGPT since August 2026, including the Netherlands.
Source: OpenAI, August 2026 - 0
conversations or personal data shared by OpenAI with advertisers. You only get totals.
Source: OpenAI, 2026
What makes us special?
Test first, then decide
We start with 3 months and agree in advance when the result is good enough to continue.
Experience with Google and Meta
We've been advertising on Google and social media for years. We bring that knowledge to ChatGPT.
Transparent
You know exactly what you get and what it costs. You can see that in our packages.
See the packages
Discover how we help you grow, with more visitors, quality leads and hard revenue.
A little bragging never hurts.
Choose your growth plan.
Advertising in ChatGPT, so you're visible the moment customers ask a question.
Start with a 3-month test. Then you choose: stop, or go month-to-month with Management or Growth.
Start here
Test
3 months€999per month, excl. VAT€2,997 for the whole test3 months fixedFor those who want to experience what ChatGPT brings in first.
Management
After the test€697per month, excl. VATUp to 2 topicsCancel monthlyFor those who want to continue, or keep testing on the same topics.
Growth
After the test€997per month, excl. VATUp to 4 topicsCancel monthlyFor those who want to expand to more topics or products.
Term and cancellationPreparation starts as soon as you give the go-ahead. The 3 months of the test count from the moment your first campaign goes live. If OpenAI rejects your account, the test stops and you only pay the fixed preparation fee we agree on in advance. You can cancel Management and Growth, or switch between them, from the next month.
3 months fixed
Cancel monthly
Cancel monthly
Ad budgetYou pay your ad budget directly to OpenAI, separate from our fees. For the test and Management at least €1,500 p/m, for Growth €3,000 p/m. Want to test on leads or sales? Then we recommend €3,000 p/m or more. What you need depends on your cost per click and conversion rateConversion rate: the percentage of visitors who do what you want, such as making a purchase or sending an enquiry..
At least €1,500 p/m
At least €1,500 p/m
At least €3,000 p/m
Total per month, with minimum budgetOur fee plus the minimum ad budget, excl. VAT and data costs. With Growth, you can add the one-off server-sideServer-side: measuring through your own server instead of only the browser, so less data gets lost. & CRMCRM: the system where you keep track of your customers and enquiries. project (€897) if you want.
From €2,499 p/m
From €2,197 p/m
From €3,997 p/m
Topics or product groupsA topic is a group of customer questions with its own ads and its own landing page.Landing page: the page someone arrives on after clicking your ad.
Up to 2
Up to 2
Up to 4
New ad variantsTitle, text and image, using images you already have or supply.
4 at the start, then 2 per month
2 per month
4 per month
Landing pagesLanding page: the page someone arrives on after clicking your ad.Advice and copy suggestions. Your web developer makes the changes.
Advice at the start
Advice at every review
A worked-out proposal every quarter
TrackingThe OpenAI pixelPixel: a small piece of code on your website that measures what visitors do after clicking your ad. behind your cookie consent and your own UTMsUTM: a label in your ad's link, so your analytics show where a visitor came from. , so ChatGPT is also visible in GA4GA4 (Google Analytics 4): Google's tool that shows how many visitors your website has and what they do. as a separate source. With Growth, you can add server-side trackingServer-side: measuring through your own server instead of only the browser, so less data gets lost. and CRM feedbackCRM: the system where you keep track of your customers and enquiries. as a one-off €897 project.
Basic tracking
Basic tracking
Basic tracking, server-sideServer-side: measuring through your own server instead of only the browser, so less data gets lost. & CRMCRM: the system where you keep track of your customers and enquiries. as a project
Regional testComparing regions with and without ads, to see what ChatGPT adds. Only if your volume and regional targetingTargeting: choosing who sees your ad, for example by age, interests or location. in the Netherlands allow it.
If volume & targetingTargeting: choosing who sees your ad, for example by age, interests or location. allow it
Data costs for the measurementThe visibility measurementVisibility measurement: we ask ChatGPT a fixed set of questions from your field and check whether your business, your website and other sources appear in the answers. runs on data from DataForSEO. You pay those costs yourself, on top of your ad budget. You get a cost estimate in advance.
Based on usage
Based on usage
Based on usage
Setup costsSetup is part of the test. Management and Growth only start after the test, so there are no setup costs.
Included
Not applicable
Not applicable
Every monthAnalysis per topic & ad | Checking delivery, rejections & tracking | Adjusting bids & budget split | New ad variants | Tracking the quality of leads or sales | Monthly report | Review call
Every quarterFull account analysis in months 3, 6, 9 & 12, together with the review | Resetting goals based on the numbers | Updating the seasonal calendar & preparing for peaks in time | Repeating the visibility measurement with the same questions & method | Checking new OpenAI features & rules
Extra workAlways discussed in advance and only carried out with your approval.
€130 per hour
€130 per hour
€130 per hour
Step by step. Always a well-founded decision.
See what we do in each phase, and when we decide together how to move forward.
Testmonths 1 to 3
Managementfrom month 4
Growthfrom month 4
Month 1Tracking and launch
- Checking account, industry & regional options
- Research into the questions customers ask before buying
- Baseline: current leads, sales & costs per channel
- Setting the goal, maximum cost per lead or sale, stop criteria & seasonal calendar
- Setting up tracking so traffic & conversionsConversion: a visitor who does what you want, such as placing an order. from ChatGPT are visible separately, with visitors' consent
- Service provider: agreeing how we see which leads become customers
- Landing pageLanding page: the page someone arrives on after clicking your ad. review per topic, with advice & copy suggestions
- First campaigns for up to 2 topics, with 4 ad variants
- Online store: connecting your product feed & updating it automatically, as soon as product ads are available for your account
- Visibility measurement: does ChatGPT mention your business, your website & other sources
Via the test
Via the test
Month 2First test findings
- Reviewing first results & deciding next steps
- Reviewing the quality of the first leads or sales
- Setting choices for the rest of the test
Via the test
Via the test
Month 3Review and decision
- Results next to the baseline, your goals & your other channels
- Switching to optimising for conversionsConversion: a visitor who does what you want, such as placing an order., as soon as tracking is reliable
- Well-founded advice: stop, Management or Growth
Up to here
Via the test
Via the test
From month 4Continue with what works
- Managing your topics continuously: adjustments, new variants & reporting
- Switching to optimising for conversionsConversion: a visitor who does what you want, such as placing an order., if that wasn't possible during the test
- Every quarter: resetting goals, preparing for the season & repeating the visibility measurement
- A review every six months: results, total costs & next steps
From month 4Targeted expansion (Growth only)
- Expanding to up to 4 topics or product groups, each with its own test budget & criteria
- As a one-off project (€897): server-side trackingServer-side: measuring through your own server instead of only the browser, so less data gets lost. & for service providers CRM feedbackCRM: the system where you keep track of your customers and enquiries., with a standard integration
- Every quarter a worked-out proposal for a landing pageLanding page: the page someone arrives on after clicking your ad.
- Regional test with and without ads, if volume & regional targetingTargeting: choosing who sees your ad, for example by age, interests or location. allow it
Good to know.
Clarity up front, so you know exactly where you stand.
Is ChatGPT right for your industry?
Not every industry is allowed to advertise in ChatGPT. For campaigns in the Netherlands, healthcare and financial services are excluded in principle, as are legal services, unproven health claims (including for supplements), alcohol, gambling, dating and individual job ads, among others.
We check this in the growth call, before you sign anything.
Online store or service provider?
Do you have an online store? Then ChatGPT can show your products with image, price and brand. At the start, we check whether that's already possible for your account. If not, we start with ads per topic and add your products as soon as we can.
Are you a service provider? Then we optimise for leads that become customers, not just for numbers. Do you mainly sell to businesses? People with a business ChatGPT plan don't see ads.
Who can see your ads
People who use ChatGPT for free or with a Go plan. Plus, Pro and business plans are ad-free. Minors don't get ads, and ads don't appear in sensitive conversations, such as about health or politics.
Personalised ads aren't available in the Netherlands for now. ChatGPT picks an ad based on the conversation, not on a personal profile.
A new channel
Ads in ChatGPT have been available in the Netherlands since August 2026. Your result can't be reliably predicted in advance. That's why we start with a 3-month test and agree in advance when the result is good enough to continue. Too little data after the test? Then you can keep testing on the same topics with Management.
The platform changes fast. We assess anything newly available in the Netherlands on what it can do for you.
What we need from you
An OpenAI ad account in your name: you create it yourself and invite us. Plus access to your website or Google Tag ManagerGoogle Tag Manager: a Google tool for managing tracking codes on your website without changing the website itself., your numbers on leads, sales & margin, and someone who can answer our questions within a few working days.
Sometimes your website needs changes right at the start. We provide the advice and copy, and need someone to make the changes.
Something stuck? Then the schedule may shift. We always let you know in time.
What is not included
Creating new visuals and photography, building a new website or landing pageLanding page: the page someone arrives on after clicking your ad. and setting up a product feed if you don't have one yet. We create ad variants with images you already have or supply.
We determine what's needed and provide clear specifications. Whether we do it or a party of your choice, and what it costs, we discuss when it comes up.
Together with SEO and other channels
Also working on your visibility in Google or in AI answers? Then we use the same topics for your ads and your organic visibilityOrganic visibility: being found in the regular search results, without paying for ads.. The visibility measurement shows which sources ChatGPT mentions. That gives you leads for improving your visibility.
Ads don't change ChatGPT's answers. So we measure what your ads bring in by your leads and sales. Ads around Google's AI Overviews run through Google Ads, see Search Engine Advertising.
Multiple countries or languages
Each extra country or language needs its own campaign and budget setup. This isn't covered by the fee above. A new ad account can also only advertise in its home country at first. Other countries open up after verification and enough spend in your home country.
Want to advertise in multiple markets? Then we'll make a separate quote for it.
Stop, continue or switch
After the test, you choose: stop, Management or Growth. We give you well-founded advice.
Management and Growth can be cancelled monthly, and you can switch each month. Moving from Growth to Management? Then we choose together which two topics continue. The tracking already in place stays in place.
Decide to stop? Then you keep full access to the account and everything we've built, including the campaigns, ads, tracking and the reports we keep for you.
The account is and remains yours.
Ambition, delivered.
Ready to grow?
Tell us where you want to go. We’ll show you how to get there.
We look forward to hearing your story.
Reply within 4 hours on working days.
Reply within 4 hours on working days.