8.3x ROASROAS (return on ad spend): how much revenue each euro of advertising brings in. 8.3x means €8.30 revenue per euro. in the first month
SEARead what workedFrom first click to try-out.
Challenge
Sharkys wanted to put the gym on the map and attract more members. But the old website was a poor calling card: visitors couldn’t quickly see everything the gym offers. On top of that, the new site had to connect to the system the gym uses to plan its appointments.
Approach
We built a clear, user-friendly website with all services in one place, so visitors find what they need without searching. We chose one clear invitation: “Claim jouw 3 dagen try-out”. One clear next step works better than five buttons competing for attention.
Strong on every screen.
The new sharkys.nl: as tough as the gym itself, fast on mobile and with one clear button to the try-out.
Solution
The hardest part was behind the scenes. We synced the sign-up form with the Virtuagym APIAPI: a connection that lets two systems exchange data automatically. Virtuagym is the gym’s member system., so every request lands seamlessly in the gym’s system. That took technical precision: the data has to come through correctly, so scheduling a try-out runs smoothly and nobody has to retype anything by hand.
Impact
Claiming a try-out is now a small step, which lowers the threshold for new members. On day 1, the first new customers already came in through the website. And because requests land directly in Virtuagym, the team also saves time on scheduling.
“Achieve created a great website for us that brought in new customers on day 1.”
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