The first month in numbers.
3–30 June 2026 · search ads and Shopping, excluding brand-name trafficBrand traffic: clicks from people already searching for your brand name. They are excluded here, so you see what the ads brought in from new customers..
Revenue versus costs, cumulative per day
From the first week, revenue pulls away from costs.
ROAS per weekROAS (return on ad spend): how much revenue each euro of advertising brings in. 8.3x means €8.30 revenue per euro.
Returns rose as we fine-tuned the campaigns.
By channel
ROAS = revenue divided by ad spend. Source: Google Ads, purchases attributed to the click date, revenue including shipping. Amounts rounded.
The plan behind the growth.
Set up a search campaign on professional research queries, separate from the brand name.
Screened the range and keywords against Google's policy for peptides and health products, so the campaigns could go live.
Built exclusion lists against consumer searches, competitor names and irrelevant traffic.
Narrowed Shopping to products Google approves, and moved budget away from countries that delivered nothing.
Google review“I've never built a good relationship with an agency this quickly.”
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