Regio West-Brabant

Client

Regio West-Brabant

Sector

Government

Market

West-Brabant

Audience

B2EB2E (business-to-employee): you focus on your own employees.

Duration

1 month

Services

Video Marketing

Website

RegioWestBrabant.nl

Year

2020

From idea to delivery.

1. 01

   Challenge

   The challenge for RWB was to create a clear and well-structured animation to inform internal employees about the changing labour market and the major challenges that come with it. The region needs everyone on the labour market, young and old, and therefore has to attract, use, develop and retain talent. The animation had to show how the region becomes attractive to students and workers from elsewhere, how people who are further removed from the labour market can participate, and how lifelong learning is encouraged. It also had to highlight how education and employment are being better aligned to keep talent in the region. The challenge was to convey this complex message in a clear and visually appealing way.

2. 02

   Approach

   RWB is a partnership of sixteen West-Brabant municipalities. By working together in various areas, you can achieve more as municipalities and as a region. As a joint arrangement, RWB is responsible for the strategic agenda, Deeltaxi West-Brabant and regional archaeology. Mobiliteitscentrum West-Brabant is also part of RWB, but has its own identity.

1. 03

   Solution

   The solution we offered was to create an animation that was calm, yet reinforced the voice-over and the supplied visuals. The voice-over served as a guide, which helped us structure the information clearly. We made sure the animation had a calm and well-organised tone, so that the message did not get lost in too many visual stimuli. At the same time, the visuals reinforced the key points of the message, supporting the content in a natural way and making it clearer for the viewer. This approach made the animation not only informative, but also engaging and effective in getting the message across.

2. 04

   Impact

   The animation had a major impact in effectively informing internal employees about the changing labour market. By presenting complex topics in a clear and visually appealing way, employees were able to quickly understand the main challenges and strategic priorities. The animation strengthened awareness within the organisation of the importance of attracting, developing and retaining talent, and supported the region’s efforts to involve employees in a shared vision for the future.