Watches Netherlands

Horlogewinkel

More sales for a watch webshop with CRO and Google Shopping

CROSEA

From idea to delivery.

Challenge
The challenge for Horlogewinkel is to significantly increase watch sales. Despite a wide range of brands and models and excellent customer service, sales results are falling short of expectations. The ambition is to raise sales substantially by improving conversion, attracting a larger customer base and optimising the customer experience.
Approach
Horlogewinkel is the online destination for watch lovers, with an extensive range of high-quality brands and models. Whether you're looking for a classic, timeless design or a modern, trendy look, there's something for everyone. We are committed to an excellent customer experience, with fast delivery and a service-oriented approach. At Horlogewinkel you can count on top quality and the best care for your watch purchase.

The Horlogewinkel webshop on desktop, laptop, tablet and phone.

1 / 2

Solution
First, we analysed the current webshop and gave CRO advice to improve conversion. We identified strategies that optimise the user experience and checkout process, so customers can complete their purchases faster and more easily. We also used Channable to optimise the product feed, so we can give specific products, such as bestsellers, extra budget in Google Shopping campaigns. By linking this optimised feed to targeted Google Ads campaigns, we can effectively attract the right audience and further boost sales, which significantly increases ROAS.
Impact
The impact of these strategies is clearly visible: by optimising the webshop and simplifying the checkout process, the conversion rate has risen. Using Channable to optimise the product feed increased the visibility of bestsellers, resulting in a 30% higher ROAS. By linking targeted Google Ads campaigns to the optimised feed, we reach the right audience more efficiently, further boosting sales and profitability.