From idea to delivery.
Challenge
The challenge was to design a website that clearly communicates the core of the platform while the app is still in development. The website had to spark interest, build trust and inform users about the concept and BioNippy's sustainable vision. It was also important that the design be scalable and usable internationally, in line with the plan to launch the app in several countries.
Approach
BioNippy is a sustainable grocery platform focused on fast delivery of organic food and non-food products. With delivery times between 10 and 30 minutes, BioNippy shows that sustainability, affordability and convenience can go together. In preparation for the international launch of their app, BioNippy needed a “coming soon” website that serves as a first introduction to the brand and already offers a webshop-like experience.
The result in pictures.
The BioNippy coming soon website on laptop, tablet and phone.
Solution
We designed an app coming soon website that combines the functionality and look of a webshop with a clear focus on branding and storytelling. The design features a clear structure, well-organised product presentation and content that highlights BioNippy's mission and impact. The visual style is fresh, modern and sustainable, and suits an international audience familiar with fast, digital platforms.
Impact
The website gives BioNippy a strong first digital presence ahead of the app launch. Visitors get a clear picture of the concept, the sustainable values and the future platform. The website helps build brand awareness, create interest around the app and lay a consistent foundation for international growth.
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