Beddenenzo

Client

Beddenenzo

Sector

Sleep comfort

Market

Netherlands

Audience

Consumers (B2C)B2C (business-to-consumer): you sell to consumers.

Duration

Ongoing

Services

BrandingCustom WebsiteSEA

Website

beddenenzo.nl

Year

2026

From idea to delivery.

1. 01

   Challenge

   The online furniture and bed market is highly competitive. Customers have plenty of choice and ways to compare, which can make it hard to stay visible and reach the right audience through online channels.

2. 02

   Approach

   We started with the searcher: what do people search for when they want a new bed or mattress? Based on that, we chose the keywords and built the campaigns per product group. We made the product feedProduct feed: a list of all your products, prices and photos that Google uses for Shopping ads. complete and well organised, so every product shows up properly. After that, we keep adjusting the campaigns based on what works.

1. 03

   Solution

   Beddenenzo uses strategic Google Search and Shopping AdsGoogle Shopping ads: ads with a photo, price and store name, at the top of Google. to reach the right customers in a targeted way. Through relevant keywords, attractive product ads and smart bidding strategiesBidding strategy: how Google decides how much you pay per click, aimed at the best result for your budget. potential buyers are led to the webshop effectively.

2. 04

   Impact

   This approach increases online visibility, drives traffic to the website and raises the conversionConversion: a visitor who does what you want, such as placing an order. from visitors into satisfied customers. This strengthens Beddenenzo’s position as a reliable online bed specialist.